Day 2: Using Sales Copy Strategy to Create Your Next Project
00:25: Excited about the engagement and game. Recognizing the winners
01:00: The big prize is priced at $2500.00- So keep sharing!
01:13: Instructions for joining the hangout
02:02: Great questions from Day 1- Finding your Hook
02:16: Bahimi Case writes: Her reaction was over the top. It’s her first exposure to Jon but not to the Internet Marketing Company. The downloads and instructions are clear and easy to re-create.
08:29: All success is driven by momentum, especially in the internet marketing world
09:02: Hitting sales copy and learning the message. In order to really grasp your product, know your audience!
09:40: How density training and bodybuilding helped Jon towards Marketing Success
10:00: Sales copy can be a real challenge, UNLESS, you have the blueprint.
10:14: Today we’ll go over how to use the 5 steps of Jon;s VSL formula to actually create a book.
10:33: The selling process starts after you’ve made a sale: Selling the customer on their choice of product
11:18: Anita says: Your hangout is so amazing, she woke up at 3am her time to attend live
11:39: How Jon uses copy strategy to create a product. And if you already have a product this will be a much easier way to create an upsell or your next product.
12:00: Tease: 28 day product creation formula: A day-by day, step-by-step formula for creating a product
12:38: Goal: To get an appetite for Internet Marketing, Also a tool to create more value quicker
13:13: Typos in copywriting- Advanced tactic to grab attention
15:00: Boxing and copywriting
15:25: English as Second Language- Yifat shares her tale
15:48: Jon tricks you all
16:25: Pattern Interrupts: First step for writing sales copy/book.
16:40: How a fish helps you get laid
17:20: Copywriting breaks every grammatical rule there is
18:00: The nod effect: Agreeance
19:30: What should you do first? Create product or sales message?
20:00: Writing copy for a product that doesn’t exist
20:39: How to get people to pay you to create a product
20:50: Tip #1: Create your marketing first
21:08: Go back over your product and make sure you have all these components
21:40: Find a market that wants to give you the money, then spend the time to create the product.
22:05: What does your client want?
23:00: Making money off a Webinar
24:06: Tip # 2: Open with something shocking: get the audience’s attention
25:08: Build rapport through your own journey:
26:31: Don’t be the Expert
27:18: Why the problem you’re facing is a problem for the people around you and its serious
28:10: Tip #3: Magnify the problem- Give people leverage to take action
29:05: Tip #4: Give them a bigger solution
29:35: Psychological Preambles: Derivatives of great copy
30:15: Setting up the dominoes
30:45: Books that change lives
31:05: Keep it short
32:05: Psychology and mind set of your customer
32:17: You have made a fantastic decision today! Erasing Buyer’s remorse
33:15: Strive to Polarize
34:00: Quick Summary by Yifat of Topics covered
35:15: Book recommendation: The One Thing
35:22: Your job as a marketer: Get your prospect to believe one idea
36:00: Supporting Branches
37:20: How to find the connection between the Branches: Use the Hook Formula!
37:50: The Skinny Gene
38:45: USP: What is the most unique thing about my product?
39:38: The quality of your lifestyle is determined by the quality of your questions
40:15: The Delivery
41:18: The way that you communicate Is unique in itself: Create a distinction
43:55: Reinvent the Wheel
44:28: Viewers challenge: What is unique about your product. Let us know!
48:00: Using the word “You”
1:03:09: Step outside of your comfort zone
1:11:47: What are we covering in Day 3: The fastest way to get more Traffic
Here are your Questions:
03:08: Bahimi’s says she has seen others that are making it their own and creating their own systems to sell. Her question is “who is the originator of this Awesome Tale.” The answer is: JON BENSON! He is the man who started the Video Sales Letter
5:22: Bradley’s says He doesn’t have a product yet and has made all the mistakes any marketer has made. He doesn’t have a product yet. Can he use the sales quadrant formula and headline formula, to create one? Answer: It will get you going, the systems and formulas will give you a blueprint.
45:10: Jimmy asks: If you are the first one doing what you’re doing, should you compare yourself to something similar? Answer: Yes, Anchor yourself to another pioneer.
50:00: Brian says: The main problem he is dealing with at the moment, which has stopped me from completing my first VSL, is coming up with a horror story. Answer: Use a clients/customers!
52:10: Jan is new to the community and is impressed with Jon’s ability to cut these processes down to bite sized chunks. Her question is: Is there a difference in how you write/speak to your clients when you have a high-ticket product vs a low-ticket product? Answer: Yes and No. Difference is in the education level
57:15: Asad asks: Is there an easy way to find the USP for yourself? Answer: Inside Sellerator there are tips. Or use a Focus Group.
1:00:37: Bahimi wants to up her game. How does she go about the next steps: Should she Package all this info as the next level for her service? Answer: Absolutely Package! (Day 5: The ultimate Schedule Guide)
1:06:00: The beta approach
1:07:50: Questions on worksheet #1 are answered
1:08:55: Russell’s question is “Have you ever done a formal test on misspelled words VS correctly spelled words in a VSL?” Answer: Yes, Misspelled words do work better.
Every day people’s results.
The Sellerator system removes a lot of the hard work and makes me 2x, 5x, 10x more productive. So hell yeah!
WHY I want it: well simply because your stuff converts – you have more experience than most within this group. We all enjoy your copy writing and our bank accounts enjoy it even more!
Boooooom! FIRST VSL I have put up – 1,399% back or 13.99x ROI!
Took me about two weeks (very part time) to actually script, create a campaign around it and then a TWO DAYS to get the ROI once I flicked the switch with traffic.
Thanks Jon “BADASS” Benson!
Thanks Jon Benson! I did the VSL again with your method and generated 40k in the first week so far!
Not only do you guys have the best content on the web, you’ve also got the best customer service!
Truly a cut above!
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